Lulu & Marula: a story of a Mother & Daughter

Lulu & Marula creates organic skincare products, handmade in small batches.

Proudly South African, all the ingredients are sourced from local farmers.

We catch up owner Jesslynn Schlamm to chat about how her mother inspired her on her journey, and she shares some inspiration of her own for budding entrepreneurs. 

Tell us about your mom—what is she like and how did she inspire you to create your skincare range?

My mum is strong but quiet. She loves nature and is an incredible gardener, beekeeper, and all-round eco enthusiast. She’s very creative and entrepreneurial, and ever since I can remember she used to create things at home, from sewing baby clothes to making her own natural soaps and body butters. I remember being inspired by her creating her own body skin care products in our kitchen at home, and I started helping her and coming up with my own recipes. I would do research on all different kinds of natural ingredients and their benefits, and ventured into creating skin care to use on my face. Lulu & Marula grew out of that.

If your mom could be personified in a Lulu & Marula product, which one would it be?

The Calming Body Balm. With scents of neroli, geranium and lavender, she reflects these comforting notes. Lavender always reminds me of my mom too; as we always had big lavender bushes in our garden, and she would use big bunches of dried flowers to keep our cupboards smelling lovely and moth-free!

What have been some of the key moments in setting up your business?

Getting my first wholesale orders were super exciting, and still are! Seeing my products on shelves and getting repeat orders from customers is so rewarding. It means I must be doing something right. Hiring my first full-time employee was also a big moment, as it somehow made it all seem so legitimate!

What advice would you give to other women entrepreneurs starting out?

Do something that excites you, and don’t overthink it. Just get started. If you get lost in the logistics and the details, you’ll never get going.

For readers looking to spoil their moms: what kind of package would you put together for them?

One of our Calming or Energising Bath & Body Kits is always a good gift. It contains a travel-sized body balm and bath oil beautifully packaged in a gift box. Otherwise, we beautifully hand package all of our online orders and include a handwritten note, so whatever you order online will come as a one-of-a-kind gift.